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Sony’s OLED: Not-So-Bright Future?
The new XEL-1 may take a licking, but one research firm says it doesn't appear to be ticking as long as anticipated.
Sony XEL-1

Sony says the XEL-1 OLED can reproduce very deep blacks, with a contrast ratio of 1,000,000:1.

Also Filed in Product News

May 08, 2008 | by

You have to take marketing claims with a grain of salt. However, research firm DisplaySearch took Sony’s recent claims to their lab.

The XEL-1 has been drawing rave reviews for its awesome picture, and long-life span. However, DisplaySearch put their claims to the test, and got some interesting results. After running two units for 1,000 hours, they came to the conclusion that the unit would lose half its brightness after 17,000 hours of use—almost half of what Sony claims.

Sony says that its 3mm-thin, 11-inch unit uses Organic Light Emitting Diode (OLED) technology, which boasts a bright, beautiful picture without jacking up the power. After years of testing, the manufacturer says that the unit lasts about 30,000 hours, and they are standing by those claims.

“The results demonstrate that the Sony display is significantly inferior in many ways to the current (OLED) designs,” DisplaySearch’s researchers wrote (via USA Today).

The quality of the image is not being questioned. Would DisplaySearch’s results sway you away from the XEL-1?

The XEL-1 retails for $2,499.99.



About the Author:
Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com. Rachel Cericola can be reached at write2rachel@gmail.com


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Comments (3) Most recent displayed first.
Posted by Simon  on  05/09/08  at  03:11 PM

This is a 1st-gen product--who’s going to watch it for that long? It’ll be obsolete long before then.

That’s about 5 lamp changes for a projector--I’ve never kept one for that long… If I had, I would still be watching VGA.

Posted by irfan  on  05/08/08  at  11:30 PM

“The results demonstrate that the Sony display is significantly inferior in many ways to the current (OLED) designs,” DisplaySearch’s researchers wrote (via USA Today). “

they got that form the test?  i thought the big gripe about OLED was limited life.. and they claim they prove this.. so how does this make it inferior to other OLEDs?  how many other 10+ inch OLED displays are they comparing it to?  what was theor methodology? 

Heck i coudl go and say i ran mine (i dont have one) for 1000 hours (i didnt) and it lost no brightness.. and the validity would be just as low as this firms claims if they arent going to give the proof.

Posted by steveo  on  05/08/08  at  04:12 PM

Oh please. That’s about 7 years of 6 hours a day 7 days a week on time. It is clearly priced for the niche class of customers with enough money that they would toss this for a new toy about every year or so.

Besides - Sony could probably argue the premise and validity of the testing till the cows come home.

Bottom line - if it looks as good as been said - and lasts a few years looking that good - then this is a rock solid product for a bleeding edge item and first version customers.



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