The appeal of the Sony Ericsson Walkman phone broadens today with the introduction of the W200; a blend of mobile phone and the key features needed to make a first step into “music on your mobile.

It’s not exactly the Apple iPhone, but the W200 Walkman phone can store up to 37 full length tracks (or about four albums). Simply transfer music from your PC with the Disc2Phone music management software supplied.

The W200 features a dedicated Walkman key that takes you straight to the Walkman player menu. If you need to share your music with friends then the 128MB Memory Stick Micro (M2) lets you do this in an instant. And it is always possible to upgrade to a larger Memory Stick if you need to expand your music library: the 1GB Stick available now will hold up to 255 full-length tracks.

• Available Q2 2007
• GPRS 900/1800/1900 & GPRS 850/1800/1900
• Up to 18 hours of music
• 20 FM presets
• VGA camera, 4x digital zoom
• Up to 7 hours talk time
• Available in 2 colors: Rhythm Black & Pulse White

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.