March 05, 2008 by Rachel Cericola
For those bidding their time, waiting to pounce on cheap HD deals, you may be rewarded for your patience—someday.
Stan Glasgow, Sony’s president, says that cheaper Blu-ray players will be coming, just not this year. “Next year $200 could happen. We’ll be at a $300 rate this year; $299 will happen this year,” he said today (via Gizmodo).
So for now, the average consumer might not clamor for a new Blu-ray player. Sony probably doesn’t mind. Glasgow said they still expect to sell five million Blu-ray players this year.
But will cheap prices even help people adopt Blu-ray? It certainly couldn’t save HD DVD. However, now that movie studios have settled on one high-def format, it could make the leap a lot easier.
Sony just announced two new Blu-ray players last week. The BDP-S350 ($400) will be available this summer. The BDP-S550 is coming in the fall for an extra $100.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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