March 05, 2008
| by Rachel Cericola
For those bidding their time, waiting to pounce on cheap HD deals, you may be rewarded for your patience—someday.
Stan Glasgow, Sony’s president, says that cheaper Blu-ray players will be coming, just not this year. “Next year $200 could happen. We’ll be at a $300 rate this year; $299 will happen this year,” he said today (via Gizmodo).
So for now, the average consumer might not clamor for a new Blu-ray player. Sony probably doesn’t mind. Glasgow said they still expect to sell five million Blu-ray players this year.
But will cheap prices even help people adopt Blu-ray? It certainly couldn’t save HD DVD. However, now that movie studios have settled on one high-def format, it could make the leap a lot easier.
Sony just announced two new Blu-ray players last week. The BDP-S350 ($400) will be available this summer. The BDP-S550 is coming in the fall for an extra $100.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.