February 12, 2009
| by Chuck McKenney
With the prices of Blu-ray players falling steadily (now in the $200 range), Sony is taking steps to justifiy the $399 price tag on the PlayStation 3.
Its working on a hybrid video game disc which would also contain an entire movie.
“There are a lot of developers who say, we have this game based on a movie, wouldn’t it be great to marry these concepts? We will definitely see this stuff this year,” PS3 marketing executive John Koller tells Video Business.
Koller did not get specific, but predicts two to three hybrids could launch this year. Consumers would also be able to watch the film on the PlayStation Portable.
According to data compiled by the NPD Group (as reported by X-bit Labs), the PS3 ranks third behind Nintendo’s Wii ($250) and Xbox 360 ($199) in console unit sales in the U.S.