June 27, 2012
| by Steve Crowe
OLED has been “the future” of television technology for several years now. The issue is that OLED TVs are expensive to produce.
Sony and Panasonic are looking to change that as the two have announced a partnership to mass produce OLED panels for large displays and televisions, aiming to establish mass production technology during 2013.
Sony and Panasonic will jointly develop OLED panels with help from their respective technologies, resulting in a reduction of production costs that could potentially make OLEDs more affordable to vendors. Samsung and LG have displayed 55-inch OLED prototypes, with the sets expected to go on sale in 2012 at a rumored price tag of as much as $10,000.
According to IHS Inc., shipments of OLED TVs may reach 2.1 million sets in 2015 from just 34,000 in 2012. And according to Reuters, an executive at LG Display cited an internal study that indicated consumers would start buying OLED TVs once the price falls to 1.3 to 1.4 times that of an LCD set.
Both companies have experienced financial hardship of late. Sony reported a loss of $5.7 billion for its fiscal year 2012 ended on March 31, the worst year in the 66-year history of Sony. Panasonic earlier in 2012 detailed plans to reorganize and could lay off half of its 7,000 employees at its headquarters in Osaka, Japan, according to the Wall Street Journal.