Right on the heels of the Xbox/Netflix alliance comes news that Sony will offer its own console downloads—in high-def.

I4U says that Sony launched the Video Store today, which will include standard- and high-def downloads straight to the PlayStation 3. Users will have the option to buy or rent any of the content available. Once your selection is loaded, you can then watch it or transfer it to the PlayStation Portable (PSP).

Sony says that a few movie studios are already lined up to contribute. One of the names thrown around was Disney. Overall, don’t expect the same selection you’d find on Netflix, but there also isn’t a subscription fee. However, we couldn’t find any info about how much rentals will cost. Stay tuned!

The PlayStation Store first launched late in 2007. It also offers games for rent or purchase, as well as promotional videos and trailers for PS3 and PSP users.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.