Sony Style is taking the legwork out of recycling by offering customers the opportunity to have their old televisions hauled away and responsibly recycled. The hitch: you must use Sony’s premier in-home delivery and installation service when purchasing a 32-inch diagonal or larger new Sony Bravia LCD television at a Sony Style store or direct at sonystyle.com. Sony’s premier in-home installation service will run you $400.

As part of the new Green Glove service, Sony will deliver, unpack and set up your new Bravia TV—and pick up your old televisions for proper recycling—as part of its national Sony Take Back Recycling program in partnership with Waste Management Recycle America.

Typically, consumers who want to recycle their old TVs through the Sony Take Back program may drop off their electronics at a local Waste Management Recycle America drop-off location for free. Green Glove is designed to make e-cycling even more convenient.

Sony says that since the affiliation between Sony and Waste Management began, the companies have collected more than 11.9 million pounds of electronics waste, and the companies anticipate the number to grow exponentially in the years ahead.

According to the U.S. Environmental Protection Agency, 82-percent of the 2.25 million tons of discarded TVs, cell phones and computer products in the last two years ended up in landfills. By recycling old electronics products, useful materials such as glass, plastic and metals can be collected and re-used in the manufacture of other products. This also keeps harmful substances such as lead, cadmium and mercury out of the natural environment.

Both Sony Electronics and Waste Management Recycle America are signatories to the Basel Action Network’s Manufacturers’ Commitment to Responsible E-Waste Recycling. This action signifies the companies’ agreement to conduct their electronics recycling programs transparently and in accord with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.

About the Author:
Steven Castle - Contributing Writer

Steven Castle is a writer, editor, and humorist who recently completed Filthy Rich Things, a savage satire on our thirst for success and wealth. He is presently expanding his magazine work by writing more about alternative energy sources and green building.