Sony Ericsson Unveils Entry Walkman Phone
The latest addition in the phone portfolio is designed to reacquaint everyone with the Walkman.
Sony Ericsson W302
Sony promises that the W302 phone will be affordable for the masses.
July 25, 2008 by Rachel Cericola

If you had told me years ago that I would someday make calls on my bulky Walkman, I would have rewound and cranked up my Aerosmith tape to drown out such nonsense.

Not only has Sony Ericsson accomplished this task—they are now taking it to the masses with the W302.

The big selling point on the W302 is supposed to be its low cost. However, the company didn’t bother to release any pricing info. I hate when they do that! So we will have to assume that it’s cheap—at least for what you get.

Those nuggets were released, thankfully. The W302 packs an MP3 player, a 2-megapixel camera with video recording, an FM radio, and a 512MB Memory Stick Micro into a 10.5mm profile. Another notable feature is the inclusion of TrackID music recognition, which provides artist and title info.

“It has always been our vision to deliver music on the go to the masses, by developing a range that caters to a wide variety of requirements, tastes and price-points,” said Ben Padley, head of the Music Category at Sony Ericsson. “Our new W302 phone is our most affordable Walkman phone to date, without compromising on the premium feel and stylish design that customers expect of Sony Ericsson.”

Again with the tease about pricing? Of course, there’s also no word on a release date, but it should be available in North America sometime in Q4 2008.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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