CEDIA Expo is buzzing with 3D goodies. Sony is making sure to place itself right in the middle of that excitement by announcing its first 3D front projector.

The VPL-VW90ES was designed with the custom and specialty consumer electronics market in mind. It even has its “Elevated Standard” (ES) moniker, meaning that unless you are willing to call in a pro, you won’t get one - it’s not available at retail stores.

Features on the Silicon X-tal Reflective Display (SXRD) projector include a 1920 x 1080 resolution, Sony’s 24p True Cinema technology, and Advanced Iris 3. Boasting a dynamic contrast ratio of 150,000:1, Sony also says that the VPL-VW90ES can be integrated with plenty of third-party control systems.

It also does frame sequential 3D. You’ll need active-shutter glasses that can handle Sony’s proprietary 240Hz frame rate. Thankfully, the projector comes with two pairs.

Just in time to give the gift of 3D, the VPL-VW90ES will be available in November. Of course, it will probably be a gift to yourself, since it will cost about $10,000.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.