Blu-ray
Sony Adds iTunes to “Pineapple Express” Release
The 2009 home release will be the first to include an iTunes download.
Pineapple Express
“Pineapple Express” will be available on DVD and Blu-ray starting January 6. Photo: © 2008 Columbia Pictures.
November 10, 2008 by Rachel Cericola

When “Pineapple Express” pulls into your local store next year, it will feature a little something extra inside. It’s not the obligatory blooper reel or even a Seth Rogen doll; it will have a voucher for a free iTunes download of the movie.

The download will be available with purchase of either the unrated 2-disc standard DVD set or the Blu-ray version. Consumers can choose between an iTunes download or a Digital Copy, which will allow playback on a PSP or PC with Windows Media Player.

Many other Sony titles have included a Digital Copy, but this will be the first to offer a flick as an iTunes download. Expect more to come in the future.

“SPHE is thrilled to expand the value and convenience of our Digital Copy program to the iTunes community,” said Lexine Wong, Sony Home Video‘s senior executive marketing VP. “Consumers can enjoy ‘Pineapple Express’ where and how they like—whether with the full home entertainment experience of Blu-ray High Def or DVD or on the go with their laptop, PSP or iPod.”

“Pineapple Express” will be available on Blu-ray and DVD starting January 6.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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