3D was the thing at Sony‘s New York product showcase where it unveiled what home audio video division category manager Jon Lin calls its “3D step-up series” of TVs.

Sony also showed its DA3600ES 7.1 Channel Network Multiroom A/V Receiver, which Lin says syncs extremely well with popular high-end automation systems like Control4, Crestron and AMX.

The product showcase, which took place at Sony’s Madison Avenue headquarters, was the first time the general press got a look at the new SMP-100 web content aggregation device, which puts Sony in direct price competition with Roku. We had an exclusive hands-on first look of the DLNA media player at Sony’s San Diego headquarters last week.

The 3D TV “step up series” includes 46-, 55- and 60-inch models:

• Bravia KDL-60NX810 Edge LED 3D LCD
• Bravia KDL-55NX810 Edge LED 3D LCD
• Bravia KDL-46NX810 Edge LED 3D LCD

If you buy one of these 3D TVs, you’ll get two free 3D Blu-ray titles and a voucher to download 3D gaming from the PlayStation Network. Sony hasn’t announced which titles will be offered.

Check out photos of Sony’s new products.