Sony pulled out one of its biggest new celebrities to help usher in its 3D products CES 2010.

Pop star Taylor Swift shared the stage with Sony’s Sir Howard Singer and performed live with a real-time 3D projection of her performance showing on a screen behind her.

Sony president Stan Glasgow described the company as “Fully immersed in the 3D value chain” through partnerships with RealD, Discovery Channel and IMAX. The Discovery and IMAX partnership will result in the creation of a 3D TV network to help drive consumer awareness and interest. Sony is also the official sponsor of the upcoming ESPN 3D network, which will begin in June.

Sony is developing a 3D technology center in Culver City, Calif. at its Sony Pictures lot to aid the creation of more 3D content. Sony and CBS are collaborating on a 3D research project here in Las Vegas.

3D Bravia TVs

Sony will offer three separate lines of 3D Bravia HDTVs. The LX900 series, due out this summer, is available in size up to 60 inches and includes an edge-lit LED backlight system. Other features include 240Hz processing, integrated WiFi and two active shutter glasses for watching 3D content. It features what Sony calls a Monolithic industrial design with a smooth glass surface from edge to edge.

The HX900 Series comes in sizes up to 52 inches and uses a full array LED backlight with local dimming. The 3D viewing glasses are sold separately.

The HX800 Series is also an edge-lit LED backlight model with the Monolithic design. This line also does not come with the glasses.

Sony LX900 3D Bravia

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Grant Clauser - Technology and Web Editor, Electronic House

Grant Clauser has been covering home electronics for more than 10 years with editorial roles in several consumer and trade magazines. He's done ISF-level damage to hundreds of reviewed products and has had audio training from Home Acoustics Alliance and Sencore. He's also the author of the book The Trouble with Rivers. Follow him on Twitter @geclauser.