Crestron is coming out with a super high-end surround sound system under the new Procise brand.

During an unprecedented look behind the scenes at Crestron’s 100,000 square-foot R&D Center (Building 22) in Rockleigh, N.J., CEO and founder George Feldstein provided a glimpse of the new Procise PSPHD 7.3 surround sound system with video processor.

“It has the absolutely latest killer surround sound processor and equalization,” Feldstein says.

You can use the product in 7.1, 7.2 or 7.3 mode and the system alters its bass accordingly.

The PSPHD features an amp rated at 400-watts-per-channel and two giant transformers so big that I couldn’t begin to lift them.

“The amp uses totally new technology we licensed from the inventor,” Feldstein systems. “It’s analog quality with a digital amp. I’ve always been against digital amplifiers but I’ve been trying to make it fail and I can’t.”

In a demo of the unit, a Crestron engineer played “Hotel California” through $50 RadioShack speakers and I was in heaven. Blasting the sound through “real” speakers, though, made the guitars come to life.

Unfortunately there aren’t any specs on pricing or possible release date yet.

Julie Jacobson - Editor, Electronic House; Editor-at-large, CE Pro

Julie Jacobson is editor of Electronic House and editor-at-large for CE Pro magazine, the trade magazine for home technology. She co-founded parent company EH Publishing in 1994.