Sharp: More Quattron, More 3D, More Takei
Sharp will debut a pair of 3D Aquos TVs, 3D Blu-ray player and 3D projector.
Sharp’s new 3D campaign: “See It to See It”
September 22, 2010 by Arlen Schweiger

We knew 3D would be huge at CEDIA Expo 2010, just as it was at CES.

Remember CES back in January? That’s where every other major display manufacturer was previewing their 3D TVs, while Sharp only had its yellow-added-as-fourth-color television technology to showcase, before eventually joining the 3D game. Soon it became known as Quattron.

Well, now it’ll be known as Quattron 3D, with an ad campaign around the new 3D sets—which unlike others include that yellow primary color tech in addition to traditional RGB—set to begin today.

Sharp debuted the new Aquos 3D TVs during its press conference at CEDIA Expo 2010 on Wednesday. The two models will be part of Sharp’s Quattron LE925 Series, and be offered in big sizes of 52 and 60 diagonal inches. Sharp adds that its 10th-gen manufacturing facility aids in allowing it to produce some of the biggest 3D displays out there.

The TVs will be out this month, with MSRPs of $4,199 and $5,299 for the 52- and 60-inch sets, respectively. And don’t forget about web connectivity, too. Heck, these days that could be the main selling point for many consumers. You’ll be able to hook up to Netflix, Vudu apps, YouTube, Facebook and many more.

Plus you get two of Sharp’s regularly-priced $199 active-shutter 3D glasses with the TV. Interestingly, the glasses include technology that does counterintuitive “3D to 2D” conversion, so if you’re sick of watching in 3D or have eye fatigue you can click the button and keep the glasses on (so everyone else doesn’t have to take theirs off just to satisfy you) and keep watching the movie or broadcast program in traditional 2D.

Along with the TVs, Sharp also showed off its latest Blu-ray players that do 3D, and a 3D-capable DLP projector that will be available in the first quarter of 2011. The Blu-ray players also contain network capability—the BD-HP80U and BD-HP90U will also be out this month for $429 and $499, respectively.

Oh and the really cool feature about Sharp’s 3D products? The new ad campaign begins today, and you can expect to see more of Star Trek legend George Takei in his white lab tech outfit, this time espousing the 3D benefits and tackling little critters from Despicable Me, which will also be bundled into purchases on Blu-ray 3D.

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for and Electronic House magazine.

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