Big-screen TVs aren’t the behemoths they were even just 10 years ago. We can appreciate that. They hang nice and flat on our walls or take up less space even when placed on a stand or furniture.

But even within the flat-panel design, improvements are being made to give today’s TVs an even smaller footprint in our living rooms. This is the message Sharp wants to send in its latest national adverstising campaign that hits the small screen, online screen and print publications today.

The ads for the D64U Aquos LCD series emphasize the physical design of the product, including its slimness and lighter weight. The TVs themselves feature a reduced depth by 25 percent than previous models in its 42-, 46- and 52-inch models.

Sure, you’ll still see some fast-action footage, sports programming and jaw-dropping nature images to dazzle you, but you’ll also see the TV being taken out of the wall and put into the hands of viewers. Apparently it’s that light.

Well, I’m guessing I’m not the only one here whose wife makes the majority of the interior design decisions in the home, so anything to stress how much better a flat-panel TV blends into a room I’m all for it.

Arlen Schweiger - Editor of Electronic House Magazine

Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.