The holiday shopping season is upon us, and not just because your local mall is starting to build Santa’s meet-and-greet workshop. Twice says that starting today, Sharp’s 37- and 52-inch AQUOS models can be found at cheaper prices.

The 52-inch LC-52D92U, the LC-52D82Ue, and the LC-52D64U are all dropping by $300; the LC-37GP1U, the LC-37D62U, and the LC-37D43U are getting a $100 discount.

Expect other manufacturers to vie for your holiday budget as well; Twice says that Samsung, Sony and LG have also announced price drops.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.