June 03, 2014 by Rachel Cericola
Lowe’s and Apple have been bringing a lot of attention to home automation lately. Now, Sears is looking to spread the word as well.
Sears announced plans to launch “Connected Solutions powered by Shop Your Way.” That lengthy name will be featured in areas of Sears stores designed to highlight smart, connected personal and home automation products.
According to Sears, the first three locations have just launched in the Chicago area. Each of the 1,700-square-foot shops will include items like Wi-Fi thermostats, smart locks, wireless lighting, smart switches and sensors, as well as smart watches, mobile phones and tablets, home security monitoring, and even fitness products. Experts are also expected to be on-hand to show consumers how these items work.
“Many of our members are aware of ‘smart’ devices or ‘home automation’ products, but don’t fully understand how they are used to make their lives better,” said Craig LaRosa, DVP in-store experience and design for Sears Holdings. “Connected Solutions offers an entertaining and interactive environment to learn about the products and our dedicated sales team is ready to help customers develop solutions that are relevant to them. Sales associates also ensure that all members and customers leave Sears stores with connected products that are fully functioning and are available to provide ongoing customer support following a purchase.”
The first three Connected Solutions pilot shops are all located in Illinois. These locations include the Sears Woodfield Mall store in Schaumburg, the Sears in Vernon Hills, and the Sears Oakbrook Center store in Oakbrook. Currently, there’s no word on when the company plans to add Connected Solutions areas into other stores around the country.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.