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Satellites, Small Cable Cos. Rate Well in Customer Satisfaction Survey
Overall satisfaction with the cable/satellite industry has improved this year, according to the American Customer Satisfaction Index.
satisfaction index
Customer satisfaction with satellites and cable is up
May 21, 2008 | by Arlen Schweiger

How happy are we with our cable and satellite TV services? Happier with satellite than the major cable providers, according to the recent quarterly release by the American Customer Satisfaction Index (ACSI).

The ACSI, which measures on a 100-point scale, revealed that overall—including ratings for hotels, airlines, restaurants, health care and other categories—customer satisfaction is 75.2. That was a 0.4 percent increase, the first gain in a year shown by the survey, which is produced by the University of Michigan’s Ross School of Business.

For the Cable/Satellite TV category, overall satisfaction rose 3 percent to 64—the same number it received in 2001 when the category was added (the ACSI’s first measurements were taken in 1994). That’s with cable heavyweights Comcast, Charter and Time Warner notwithstanding, as satellites and smaller cable companies led the way.

Consumer satisfaction for Comcast and Charter were just 54 and Time Warner’s 59—well below the 2001 marks of 64, 63 and 63, respectively. Cox Communications was at 63, which is the same number it’s received every year since being recorded in 2004, but for “All Others” in the cable business, customers were largely content and measured a 69 rating.

DirecTV and Dish Network continued to score higher than cable. DirecTV earned a 68, and has never been below 67 since 2001. Dish Network dropped to its all-time low, but its 65 was still a point higher than Comcast has ever received.

“The reason for the industry’s uptick is the large improvement among smaller cable TV providers such as Cablevision and RCN,” says Claes Fornell, founder of the ACSI. “Small is often better in terms of being able to provide good customer service. Cablevision, with some 3 million subscribers, is barely 1/8th the size of Comcast. These companies don’t generally seek to expand quickly beyond their geographic footprints and are often targets of acquisition by larger firms, companies that may be able to withstand depressed customer satisfaction in the short term as operations of the smaller providers are integrated.”

So are you satisfied with your satellite company or cable provider? If so, why? Tell us in the comments below!



Arlen Schweiger - Editor of Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.



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Comments (6) Most recent displayed first.
Posted by kitten  on  05/29/09  at  09:50 AM

i have direct tv and i am very happy with my services. i get more channels plus all my church channels, gospels channels and a whole lot more plus better picture quality then cablevision.
direct tv has far more better customer services then cablevision. i dumped cablevision as they were a nightmare deceptive fraudulent billing.
i will stay with direct tv.

Posted by texastom  on  06/07/08  at  07:05 AM

Since Comcast took iver cable franchises in many old Time Warner areas, prices have gone up and the number of channels on various packages has declined.  All this in short pertods of time.

Posted by Mitri D  on  06/07/08  at  12:59 AM

seems you all have dish network. i am a technical service rep for dish(answer phones). as far as the phone line thing goes. each company charges per tv. for some stupid reason dish calls it a phone line fee. actually it is saving you money by plugging it in. also there are codes you can plug into the rcvr to use it with a voip connection. if you have vongage on your remote hit the menu, then 6-1-4 then in the prefix box type in *99. it’ll work. any hd reciever you can use a broadband connection instead of a phone line.

Posted by Bob  on  06/02/08  at  07:06 AM

DISH does not have a contract with Major League Baseball….What a joke. How can a satellite company NOT provide just a fundamental service?>

When my 18 month contract rins out I will switch to Direct TV or back to Comcast.

Posted by Paul  on  05/27/08  at  02:20 PM

The reason Dish requires a connection to a phone line is so they can monitor your viewing habits and sell that information to advertisers.


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