Satellite Radio Merger: The Beginning of the End?
Sirius and XM have finally joined forces, but is this good news for listeners?
November 19, 2008 by Richard M. Sherwin

Choices: For Better, For Worse
My own choices when driving are like many radio fans. It’s difficult for me to run my MP3 player. I only have easy access to six CDs at a time and my Blue-Tooth enabled, music–based mobile phone does not work with Verizon so their music channels are useless. Yet I do need traffic and weather and want a variety of music on long trips.

But I find it ridiculous that in the merger which still offers over 200 channels that these companies couldn’t stay with the original intention and marketing plan of satisfying diverse musical tastes. And if this is what it takes for XM-Sirius to survive, it seems that satellite radio may be heading back to the traditional radio programming that many of us have learned to shut off and despise.

So it looks like I may have to find some local radio stations when I travel. Wait until HD radio is cheaper and has a better variety. Learn to use my Slacker or Rhapsody portable radio in a car setting…or buy a CD drive that supports MP3…or just pray for a satellite miracle.

Patrick Reilly, the combined entities spokesman, claims that there could be other surprises in store. “We still have the ability to monitor customers’ habits and augment or change programming as we see fit,” Reilly says. He tells Electronic House and its readers to stay tuned.

Click here for the new Sirius and XM Radio line-up.

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Richard M. Sherwin - Contributing Writer
Richard Sherwin is a former syndicated technology columnist and TV/Radio analyst, who has also been a marketing executive with IBM, Philips, NBC and a chief advisor to several manufacturers and service providers.

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