Product News
Samsung Tops Consumer Brand Loyalty Study
Samsung is the big winner among a study of 26,000 consumers in terms of brand loyalty when choosing plasmas, LCDs and DVD players.
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March 03, 2009 by EH Staff

According to the annual Brand Keys Customer Loyalty Engagement Index (CLEI) that tracks 441 brands in 62 categories, Samsung ranks first in several key consumer electronics categories.

Here are the rankings for computer and electronic brands:

LCD
1. Samsung
2. Sony
3. Sharp
4. Panasonic
5. Hitachi/JVC/Toshiba
6. RCA

Plasma
1. Samsung
2. Panasonic
3. Pioneer
4. Toshiba
5. LG/Sony
6. Hitachi/Philips

Computers
1. Apple
2. Dell
3. Gateway
4. Fujitsu/HP
5. Sony Vaio/Toshiba
6. Lenovo
7. Compaq/NEC
8. Panasonic

DVD Players
1. Samsung
2. Philips/Sony
3. Toshiba/JVC
4. Pioneer
5. Panasonic/Sharp

Robert Passikoff, Brand Keys founder and president, says the category drivers for consumers are product attributes and value. He says consumers want “50 percent off, cool design and bulletproof warranties.”

Click here for the complete listing of the 62 category rankings.

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