Samsung Regains LCD TV Lead from Vizio
Samsung shipped 1.1 million LCD TVs in Q1 2010.
Samsung shipped 1.1 million LCD TVs in Q1 2010, increasing its market share to 18 percent.
June 14, 2010 by Steve Crowe

Samsung overtook Vizio for the top spot in the LCD TV market in the United States in the first quarter of 2010, according to iSuppli.

Samsung shipped 1.1 million LCD TVs in Q1 2010, which was down 33 percent from Q4 2009. Samsung increased its market share from 17.3 percent in Q4 2009 to 18 percent in Q1 2010.

“The year 2010 marks a major transition period for the U.S. LCD-TV market, when consumers increasingly are gravitating toward sets with more advanced features,” says Riddhi Patel, principal analyst, television systems, for iSuppli. “With Samsung at the forefront of trends including LED backlighting and 3-D, the company has been able to outperform the market and its closest competitors.”

Vizio’s unit shipments declined by 42.2 percent in Q1 2010, while Sony had the biggest decline in unit shipments (45.2 percent).

Sanyo was the only company in the top five to increase it’s unit shipments, seeing its market share jump from 4 percent in Q4 2009 to 8 percent in Q1 2010.

According to iSuppli, LED-backlit LCDs are projected to rise to 7.7 million unit in 2010 - up 600 percent from 1.1 million in 2009 - accounting for nearly 25 percent of all LCD TV shipments in 2010.

iSuppli also says connected TV shipments will rise to 11.8 million units in 2010, up from 6.9 million units in 2009. 3D TV shipments will hit 1.4-1.5 million units in 2010, iSuppli says.

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