At an attractive 4-floor townhouse in the West Village of New York City Wednesday, Samsung launched several new LCD and plasma HDTVs that will become available at retail in the next 30 to 60 days. Continuing its proprietary ToC or Touch of Color bezel design, which gives Samsung’s cabinetry a distinctive look, the new models offer stylish and innovative design features. The new models are divided into Series, and each Series offers a set of features that are carried through all screen sizes within that Series. These new models are in addition to ones that were introduced just a few months ago. Samsung is bullish on the TV market, and offers models utilizing LCD, plasma, and DLP enabled with LED PhlatLight technology that appeal to every niche within the TV marketplace.

Plasma
The new Series 7-760 Plasma HDTVs deliver a Full HD1080p picture with up to a 1,000,000:1 dynamic contrast ratio for excellent detail and vibrant colors, employing Samsung’s proprietary Ultra FilterBright technology. Ultra FilterBright is an anti-glare technology that reportedly helps keep the picture clear and bright even in well-lit rooms. To further improve picture performance, the Series 7-760 also features next-generation DNIe Pro video processing and 18-bit Natural True Color that helps to ensure the subtle details are not sacrificed.

The Samsung Series 7 Plasma HDTV includes a professional day-time and night-time calibration mode for optimized viewing. The two special customization (Day and Night) and enhancement modes can only be accessed once a professional calibrator to make the necessary adjustments. The set saves the picture settings made to match the ambient lighting in the room for optimum either day or night. The Series 7 features the one-button, on-demand InfoLink RSS service, which is powered by content from USA Today. Once connected to the Internet, InfoLink displays news, weather and stock information onscreen via adjustable overlays, allows users to view stock quotes from their personal portfolio and local weather information.

The Series 7 Plasma also offers several connection options. The set offers a total of four HDMI 1.3 inputs (three at the rear, one on the side). Beyond their ability to handle the latest color and HD audio processing, all four connections include CEC networking, allowing control of multiple components using only the TV’s remote control. Through the use of WiseLink Pro, which is side-mounted USB 2.0 port, a memory drive or digital camera turns the television into a jukebox or photo album. The TV recognizes not only MP3 and JPEG files but also XviD and MPEG4 files for video playback.

In addition, the Series 7 comes with a Digital Content Management feature that allows the user to sort images based on usual parameters like time and even more uncommon ones like color and composition. As well, the Series 7 Plasmas are compatible with DLNA (Digital Living Network Alliance) for easy connection to and content sharing with other DLNA-certified products, such as a computer.

For added convenience, the Samsung Wireless LinkStick allows consumers to access the InfoLink feature on their Series 7 Plasma HDTV wirelessly. While a connection to the Internet via an appropriate modem and wireless router is still needed, viewers will no longer need to run an Ethernet cable directly to their HDTV. The Wireless LinkStick (WIS-08BGX/XAA) is available now with an estimated selling price of $34.99.

The Samsung Series 7 Plasma HDTVs will be available in August in 50-inch (PN50A760 - $2,799), 58-inch (PN58A760 - $4,499) and 63-inch (PN63A760 - $5,499) screen sizes.

LCD
The first of the new LCD HDTVs is the Series 6 630, which deliver full HD 1080p picture with up to a 40,000:1 dynamic contrast ratio, and utilizes Samsung’s latest Auto Motion Plus 120Hz technology improved picture clarity even with fast motion scenes. Designed to minimize the motion judder and image blurring that can occur in fast-paced action scenes or sports broadcasts, Samsung’s Auto Motion Plus 120Hz technology estimates and inserts an extra frame between frames to create a smoother viewing experience. The extra frame makes images flow seamlessly, allowing even the fastest action scenes to be presented with precision and clarity. 

Samsung is also including their Wide Color Enhancer 2 technology that reportedly maximizes the expanded color range used in HDTV broadcasting. Reds, greens, and blues are strengthened to bring depth and intensity to images that may appear weak on another display, allowing consumers to appreciate the look originally intended by the movie’s director, or game’s developer. Other features include DNIe, WiseLink (USB 2.0), and twin down-firing 10-watt speakers with SRS audio technology. Three HDMI 1.3 connectors are included.

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