Runco bragging rights are about to become more affordable. The company just announced the LS-1, an addition to the company’s LightStyle Series, as well as one of the most affordable DLP projectors that Runco has ever produced.

At $3,995 (MSRP), the LS-1 is a single-chip 1080p DLP projector designed to deliver movies, TV, gaming, and much more. Because it uses Digital Light Processing (DLP) technology, Runco says that this unit offers exceptional color and detail. It also has Runco’s SuperOnyx with ConstantContrast, ViVix proprietary digital video processing, and the ISF (Imaging Science Foundation) calibration suite for tweaking the performance based on both room and lighting conditions.

Speaking of tweaks, you can also customize the outside of this projector via Runco’s FinishPalette. This allows for full-color design options, which includes custom prints and even favorite sports teams. Besides the FinishPalette, 25 hand-finished signature paint colors are also available.

Another option is Runco’s CineGlide lens solution, which allows users to flip from 16:9 content to 2.35:1 content, without black bars, at the touch of a button.

As with all Runco products, the LS-1 will be available through authorized Runco dealers. Expect those dealers to have the LS-1 starting on August 16, 2011. 

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.