Everyone is starting to stream Netflix, but the real rage is being able to do the deed in high-def. TiVo, Samsung and Microsoft have all announced plans to have their respective machines provide HD content, now Roku could be following suit.

Roku’s Netflix Player was the first to announce its streaming capabilities. Now it looks like they will be the last one to come to the HD party. They didn’t have a parade or even a press release. Instead, RokuTim (who Hacking NetFlix says could be Tim Twerdahl, Roku’s VP of consumer products) announced on the Roku Forums that, “Roku will be delivering Netflix in HD by the end of the year.”

The post goes on to state that the company plans to use “advanced Profile encodes, which will deliver HD at substantially lower bit-rates than what Xbox is offering.” Not exactly a formal announcement, but it’s keeping interest in the Netflix Player alive for now.

Do you own the Roku box? Will HD boost your interest in the $99 box? Sound off in the comments section below.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.