Report Says iTunes Needs NBC Programming
Forrester Research says that the network and Apple need to make nice, but will either really suffer?
Movies, as well as shows from Fox, the CW and cable networks, are still available on iTunes.
December 06, 2007 by Rachel Cericola

Who knew that NBC’s Thursday lineup was actually still must-see TV?

A new report from Forrester Research (via Crave) says that Apple iTunes could suffer from its recent fallout with NBC Universal.

“The loser here is Apple, which relies on NBC Universal to deliver 30 (percent) of video download sales,” said James McQuivey, a Forrester analyst.

In August, NBC first announced its decision to drop Apple because of pricing concerns. The company soon decided to offer its own downloads. As of this past weekend, the network’s programming was no longer available via iTunes. 

We doubt anyone at Apple (or NBC) will lose sleep over this, but it seems that once again, the consumer is the loser. However, iTunes still offers a variety of movies, as well as programming from Fox, the CW, TBS, VH1, and other cable networks.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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