April 26, 2010
| by Rachel Cericola
Recently, I went to see Alice in Wonderland. On my way out of the theater, I noticed huge bins for collecting 3D glasses. I threw mine in—but it looked like I was alone.
Now, I have plenty of stuff lying around the house: junk mail, a few boxes that need to be broken down, tons of magazines, Blu-rays, kiddie toys ... do I really need 3D glasses as a souvenir?
So that got me thinking: Do YOU recycle your 3D glasses?
According to Geek Sugar, 42.1 million 3D glasses have been distributed for Avatar alone. That number is huge and seems kind of contradictory considering the movie’s theme, as well as Fox’s special “Earth Day” Blu-ray/DVD release for the blockbuster.
Somewhere, James Cameron must be crying (at least when he’s not sleeping on his bed of money). He’s not the only one, I’m guessing. It just seems like a bit of a waste. Let’s get one thing straight, though: I’m not against 3D glasses; I love them. However, I don’t see myself carrying a personalized pair to the theater when they just give them to you anyway.
Cereplast and Oculus3D are two companies teaming up to make biodegradable glasses for theater and home use. Those could be available as early as this summer. However, there are a lot of Avatar and yes, even Clash of the Titans, showings before then.
For now, is it too much to ask to throw them into the bins that are located right at the exit? Happy belated Earth/Avatar Day, everybody!
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.