June 27, 2008 by Rachel Cericola
For those of you that think the PS3 is still too pricey, talk to Sony.
The company recently announced that they have lost $3.3 billion on the PlayStation 3 console since its launch.
Sony’s losses were approximately $2.15 billion in 2007, with another $1.15 billion this year. According to Gamasutra, the cost to manufacture the original incarnation of the console was too high. Sony had always hoped that software sales would cushion the blow. Despite those sales and other hardware adjustments, it will still take time before the company will recoup costs—if it does at all.
“Even if the platform is ultimately successful, it may take longer than expected to recoup the investment, resulting in a negative impact on Sony’s profitability,” reads Sony’s annual report to the Securities and Exchange Commission.
Sony originally offered the PS3 at a loss, in order to keep up with its main competitor, Microsoft’s Xbox 360.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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