How will a new Google TV push impact the smart TV market?
Many people thought Google TV was dead in the water by the end of last year, but a recent software upgrade and tales of new hardware partners look to be pumping new life into the cloud-content platform.
Earlier this month several outlets reported on rumors of an LG/Google partnership which may be unveiled in time for January’s Consumer Electronics Show. Today the Wall Street Journal reports that Samsung is also close to announcing a Google TV-enabled product.
Samsung’s visual display president would reveal little, other than that the product wouldn’t be shown at CES. The company’s VP of TV product Marketing David Das told Electronic House “no definitive agreement has been reached” and that Samsung will continue to “invest and promote its smart hub” technology—the smart TV platform found on current generation Samsung connected TVs. This year Samsung expects to sell 45-million flat-panels TVs worldwide with 12 million of those falling into the smart TV category, according to the Wall Street Journal.
Despite the positive news, the Google smart TV platform has had some other troubles recently as its original hardware partner, Logitech, appears to have given up on its Revue product and called the 2010 launch “a mistake.”
So how will the rebirth of Google TV impact the smart TV business? It may prove very good for app developers because it will make it easier to design apps if they only need one platform to cover multiple TV brands (Google TV is already on select Sony TVs).