Vudu Adds Brightcove’s Ad-Supported Web Video

vudu screen

Online video provider Brightcove will be able to bring its customers' content to Vudu set-top boxes, starting with Sony Music videos.


May. 14, 2009 — by .(JavaScript must be enabled to view this email address)

The Vudu box, which is already jam-packed with goodies, just got even more interesting.

The company announced a partnership with Brightcove that allows Brightcove media customers to distribute content right onto Vudu’s $149 set-top box (or Entone box perhaps).

Brightcove might not ring familiar to many at first glance, because it’s the behind-the-scenes engine rather than the content provider, but it’s the online video platform that fuels a bunch of sites’ web videos. Its first customer that will take advantage of the partnership with Vudu is Sony Music, which will show videos available in the Vudu Labs area of Vudu’s service, which is where the company already has a library of web content.

You’ll have to sit through advertisements for the “high-quality” content Brightcove will distribute, which we expect Sony Music to be the tip of the iceberg judging by Brightcove’s customer list.

The company delivers its online platform to numerous newspapers, magazines, entertainment media and broadcast and cable companies, so it would stand to reason that the door to a motherload of web video, whether it’s clips or full episodes, has been opened by Vudu and Brightcove here.

Especially with the Hulu-like ad support to keep money flowing to the content providers. So will it be Hulu, as it notes in its commercials, or Vudu that eventually takes over the world?



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