Vizio Takes on Big Names for Flat Panel Market Share

Vizio plasma

Vizio’s VP50HDTV 50-inch plasma

Second-quarter numbers put Vizio ahead of manufacturing giants Sharp, Sony and Samsung for flat-panel market share.

Aug. 22, 2007 — by .(JavaScript must be enabled to view this email address)

You’ve probably heard of Vizio, and when you’ve compared price tags to some other brands, you’ve probably considered purchasing one of its products. Heck, a 50-inch plasma can be had for under $1,500, and depending where you’ve checked online you can find some pretty favorable reviews.

That’s helped Vizio grab a 12-percent share of the flat-panel market in the second quarter of 2007, tops in the industry, according to researcher DisplaySearch. Just below Vizio is Samsung at 11 percent.

And while a Vizio 50-inch plasma might be cheap compared with other brands, some of its smaller models seem like pocket change. The company’s 42-inch plasma HDTV is $999 and 42-inch LCDs start at that price, while 32 to 37 inch LCDs range from $600 to $800.

Of course, picture quality and other features that separate the brands might be in the eye of the beholder. However, as Full HD 1080p flat-panels become the norm, Vizio seems poised to continue to lead the way with offerings—a 47-inch 1080p LCD is just $1,699 right now, with Vizio’s prices already commonly found lower at places such as Costco and Circuit City.

Via: USA Today

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