Update: Pioneer to Quit All Plasma Business


Pioneer claims that KURO is the thinnest plasma on the planet.

Instead of dropping 42-inch sets, the company is going for the whole enchilada.

Mar. 07, 2008 — by .(JavaScript must be enabled to view this email address)

Last week, the buzz was that Pioneer would stop making 42-inch plasma displays. Well, it appears that they are spreading that initiative out a bit.

Pioneer announced today that they would stop all plasma panel production, in order to make up for company losses. Pioneer has traditionally set its prices higher, which helped the company fall behind others, such as Panasonic and LG.

“We have judged that maintaining the cost competitiveness of plasma display panels, or PDPs, at projected sales volumes will be difficult going forward,” Pioneer said in a statement.

According to CNNMoney.com, Pioneer will still crank out plenty of TVs, except the panels will actually be manufactured by Panasonic. There’s no word on how this will effect Pioneer’s super-thin KURO displays, which were announced in January.

At the end of the fiscal year (March 31), Pioneer is expected to post a $146 million loss.

Return to full story: