Target Chooses Sony Blu-ray Player as Only In-Store High-Def DVD Player

Target sony

Target will sell only Sony’s BDP-S300 in its stores

Target will sell Sony's $499 BDP-S300 Blu-ray player, with the Xbox HD DVD add on as the only HD DVD player option in its stores.

Jul. 27, 2007 — by .(JavaScript must be enabled to view this email address)

At least one retailing giant is targeting Blu-ray in the next-gen DVD format battle. Target reportedly (from AP, via will only sell Sony’s BDP-S300 Blu-ray player as its only in-store standalone high-definition DVD player.

However, the company will apparently continue to stock shelves with Microsoft’s Xbox 360 HD DVD add-on as well as HD DVD movie titles. For more Blu-ray it will also have the Sony PlayStation 3.

Target will also reportedly maintain HD DVD player sales on its web site, including Toshiba’s $299 HD-A2.

The Sony BDP-S300 Blu-ray player retails for $499.

Via: Engadget HD

Return to full story: