Stars Come Out for Samsung 3D LED TV Launch


The Black Eyed Peas’ Fergie and director James Cameron sport some 3D glasses at Samsung’s launch party.

Times Square rocked with a surprise concert by the Black Eyed Peas, who will soon be featured in 3D concert footage exclusively from Samsung.

Mar. 12, 2010 — by .(JavaScript must be enabled to view this email address)

We know James Cameron is pretty high on 3D. Apparently the Black Eyed Peas are into it as well. And celebs such as Hilary Duff and Saturday Night Live’s Andy Samberg were willing to give 3D a test drive too.

Yes, there was plenty of celebrity muscle rolled out by Samsung as it celebrated the launch of its 3D LED TVs this week in New York. The company also provided some other relevant announcements for people holding their breath about the amount of actual 3D content being made available.

If you’re a fan of the animated hit franchise Shrek, keep an eye out for it in 3D Blu-ray as Samsung has teamed with DreamWorks Animation to try and propel 3D Blu-ray content onto shelves. No word on when the trilogy will hit, but we do know that the tandem has already worked on getting out DreamWorks’ Monsters vs. Aliens in the format this year.

And if you’re a fan of the Black Eyed Peas and are a current or potential Samsung customer, you can look forward to seeing Fergie and Co. up close and personal as the manufacturer announced it will release 3D footage of the band’s The E.N.D. World Tour exclusively to Samsung customers.

Cameron, of 3D hit Avatar fame among his other blockbuster movies, was on hand with Vince Pace as their production company Cameron/Pace filmed and streamed the Times Square event to the web. We’re guessing Samsung didn’t have to twist Cameron’s arm for another 3D appearance to help push the format.

Samsung’s 7000 series LED 3D TVs have hit store shelves already in 46- and 55-inch models, and will be followed by 8000 and 9000 series later this year.

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