Sony, CBS Open Doors to ‘3D Experience’

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Pictured at the ribbon-cutting, from left: Troy Nelson, CBS Television City; John Shigley, executive VP, operations, MGM Grand Hotel & Casino; Randy Waynick, senior VP, strategy and alliances, Consumer of America group, Sony Electronics; David Poltrack, Chief Research Officer and President of CBS Vision Patricia DeAnda, CBS Television City.

The Sony 3D Experience research center will push development for 3D entertainment in both the theater and home settings.


Mar. 03, 2010 — by .(JavaScript must be enabled to view this email address)

Still trying to wrap your head around the growing 3D momentum that seems ready to take over our movie theaters and home entertainment systems?

Look no further than the land of neon lights, where the manufacturers had a grand old time at CES 2010 previewing all of the 3D TVs and Blu-ray players that we’ll soon be buying—Las Vegas.

That’s where CBS and Sony Electronics teamed to open “The Sony 3D Experience” this week as a showcase and research center for the technology. It’s located in the CBS Television City research facility at the MGM Grand Hotel and Casino.

“Just as Sony and CBS led the way to establishing some of the most compelling HD programming for consumers, the time is right for a dedicated resource devoted to studying 3D in all its forms,” says Mike Fasulo, Sony Electronics’ executive vice president and chief marketing officer. “3D is a reality, as shown by the success of 3D movies and alternative programming like live events and sports, and we expect more 3D content and delivery options to emerge.”

Right now there are clearly two waves of 3D hitting consumers—in the commercial theaters (with Avatar serving as the primary example of success) and in home theaters (with manufacturers ready to deliver products that overcome viewers’ skepticism). Those two areas will be the main sections at The Sony 3D Experience, which will feature previews of the latest 3D movie releases and demonstrations of the latest 3D A/V gear.

People strolling through will also be able to get a taste of 3D broadcasting content, like what to expect from the ESPN 3D launch this summer as well as what’s being developed by Sony, IMAX and Discovery Communications.

You can also check out the latest advances in 3D glasses, as eyewear maker RealD is also on board as a supporter of the center.



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