Sony Adds 3D Bravia TVs, Blu-ray Players

Sony LX900 3D Bravia TVs

Sony’s LX900 3D Bravia TVs are due out in the summer of 2010.

LX900 Series 3D TVs available up to 60 inches and has edge-lit backlight system.


Jan. 07, 2010 — by .(JavaScript must be enabled to view this email address)

Sony pulled out one of its biggest new celebrities to help usher in its 3D products CES 2010.

Pop star Taylor Swift shared the stage with Sony’s Sir Howard Singer and performed live with a real-time 3D projection of her performance showing on a screen behind her.

Sony president Stan Glasgow described the company as “Fully immersed in the 3D value chain” through partnerships with RealD, Discovery Channel and IMAX. The Discovery and IMAX partnership will result in the creation of a 3D TV network to help drive consumer awareness and interest. Sony is also the official sponsor of the upcoming ESPN 3D network, which will begin in June.

Sony is developing a 3D technology center in Culver City, Calif. at its Sony Pictures lot to aid the creation of more 3D content. Sony and CBS are collaborating on a 3D research project here in Las Vegas.

3D Bravia TVs

Sony will offer three separate lines of 3D Bravia HDTVs. The LX900 series, due out this summer, is available in size up to 60 inches and includes an edge-lit LED backlight system. Other features include 240Hz processing, integrated WiFi and two active shutter glasses for watching 3D content. It features what Sony calls a Monolithic industrial design with a smooth glass surface from edge to edge.

The HX900 Series comes in sizes up to 52 inches and uses a full array LED backlight with local dimming. The 3D viewing glasses are sold separately.

The HX800 Series is also an edge-lit LED backlight model with the Monolithic design. This line also does not come with the glasses.


Sony LX900 3D Bravia

3D Blu-ray

Sony introduced its first 3D-capable Blu-ray player, the BDP-S770, which features WiFi connectivity and instant streaming of online content.

iPhone or iPod touch users will be able to control the device, which is due out this summer, using a free app from the Apple App Store.

No pricing was announced, but Sony hopes to ship the BDP-S770 in the summer of 2010.

Until then, Sony is promising that all existing Playstation 3 consoles can be upgraded to 3D via a firmware download.

Sony didn’t make clear whether the 3D Blu-ray experience on upgraded PS3s will be any different from 3D on its forthcoming dedicated Blu-ray players, but details will follow.

Other features of the BDP-S770:

  • Compatible with DVDs, CDs, and SACDs
  • Ethernet jack
  • Built-in Wi-Fi wireless (802.11) with Wi-Fi Protected Setup (WPS) for access to Sony’s BRAVIA Internet Video platform and BD-LIVE functionality
  • IP Content Noise Reduction technology and Precision Cinema HD Upscaling
  • Compatible with Digital Living Network Alliance (DLNA) devices

The Sony BRAVIA Internet Video Platform allows streaming from 25-plus providers, including Netflix, Amazon, YouTube, Pandora, NPR and, of course, Sony Pictures and Sony Music.

Entertainment Database Browser, using Gracenote technologies, lets Blu-ray player users search for content using production information, like choosing an actor.


Sony BDP-S770 3D Blu-ray Player



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