Smaller Sizes Helping Boost Plasma Sales

vizio vp322

Vizio’s VP322 32-inch plasma

Flat-panel sales in the 32- and 42-inch size range -- with 32 inches new to the category -- made Q2 2008 a productive one for plasma TVs.

Aug. 12, 2008 — by .(JavaScript must be enabled to view this email address)

Maybe you’re media room isn’t big enough to accommodate a whopper of a TV. Maybe you really prefer plasma to LCD and snapped up a 32-incher for your bedroom.

Budget flat-panel manufacturer Vizio brought plasma into that 32-inch size category earlier this summer, and consumers are filling their rooms with them, according to Quixel Research.

The market research firm says in its USA PDP Market Review that after a down Q1, the plasma display panel (PDP) category bounced back with a 30 percent increase in unit sales in Q2 2008, with 32- and 42-inch models leading the way.

“The 32-inch and 42-inch plasma TVs were very effective in their respective market positions during the second quarter,” says Tamaryn Pratt, Quixel Research’s Principal. “Prices for the 42-inch models were very reasonable and the products were well distributed. Those in the industry sometimes forget that a 720p model is also HD and a good product for many consumers at the right price point. The new 32-inch PDP entry took advantage of tight LCDTV supply at that screen size and hit a home run in its first quarter out, accounting for 18 percent of the total market in units.”

Not everyone needs 1080p, especially at the 32- and 42-inch sizes, and at $599 Vizio’s VP322 certainly seems appealing. Significant sales of smaller, lower-cost plasmas led to 8 percent quarter-to-quarter growth in the category, Quixel says.

Anyone want to tell us about experiences with the 32-inch plasma, even compared with a same-size LCD? Are you favoring plasma in these smaller sizes? Let us know in comments below.

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