Sharp Entering 3D TV Fray by Summer


The company is expected to launch 3D TVs in Japan in the summer, and in the U.S. by December.

Apr. 16, 2010 — by .(JavaScript must be enabled to view this email address)

Sharp may have been lagging behind its display manufacturer rivals at this year’s CES in January by promoting its QuadPixel technology that adds yellow as a primary color to go with displays’ red, green and blue (you may have seen recent commercials for the renamed Quattron), while others were riding the 3D wave during the expo.

Well the company is getting a move on playing catch-up. So in addition to its four-color technology, Sharp will be including 3D capability in displays launching this summer in Japan, according to Reuters.

We know that the likes of Samsung and Panasonic already have TVs shipping, with LG’s coming in May and Sony’s to arrive by the summer as well.

If you’re reading this in the U.S., you can expect Sharp’s 3D flat-panels to hit shelves by December, hopefully with nice price tags in time for holiday shopping.

“We are now one step closer to such things as 3D displays with the world’s best quality or the ultimate display,” Sharp executive vice president Masafumi Matsumoto told a news conference on Monday. Reuters adds that Matsumoto noted that he expected Sharp’s 3D TVs to comprise between 5 and 10 percent of the company’s total LCD TV sales in the fiscal year ending March 2011.

We’d expect that by December early adopters and critics alike will have provided plenty of say in how the 3D TV competition stacks up. By then other companies will probably be onto their second-gen products, so we’ll just have to wait and see how Sharp’s fits into the game. No word on pricing or sizes, so we’ll keep an eye out for that, too.

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