Samsung Owns 61 Percent of the 3D TV Market

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A new study says that Samsung (and active 3D) are on top.


Jul. 07, 2011 — by .(JavaScript must be enabled to view this email address)

According to data from The NPD Group, Samsung Electronics America Inc. has more than a 60 percent market share in sales of 3D TVs in the U.S.

Specifically, for the time period May 22 to June 18, 2011, Samsung had a unit and dollar share of 61 percent in the 3D TV market. These numbers include both LED and plasma 3D TVs. In addition, NPD’s Retail Tracking Service says that Samsung had over 50 percent unit and dollar market share for April to May 2011.

“Clearly consumers are voting with their wallets and choosing the TV that provides a superior 3D experience,” says John Revie, senior vice president of Home Entertainment for Samsung Electronics America, Inc.

The timing is certainly curious. Just last week, LG announced survey results saying that consumers were picking passive 3D technology over active. (See “3D TV Street Fight” for more info.) LG is one of the few companies making both active and passive 3D TVs. Samsung, however, only has active 3D sets in its current lineup.

Samsung recently lowered the cost of its active shutter glasses to $49.99. The company also has a free glasses promotion for participating authorized Samsung retailers.



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