Online Video Viewing Up 34%

youtube videos

YouTube had 52.3 videos watched per viewer in November, according to comScore

The latest figures from comScore show that the number of web videos, as well as the number of online viewers, continues to rise sharply.


Jan. 06, 2009 — by .(JavaScript must be enabled to view this email address)

To the surprise of no one, we’re watching more videos on the web these days, and more people are watching them. So many choices, so little time—and so many outlets to catching up on the latest clips, TV shows and movies available online.

The latest numbers from comScore show that in November 2008 over November 2007 online surfers watched 34 percent more videos—12.7 billion videos in total.

Online viewership was about 146 million unique visitors, with those watching an average of 87 videos per viewer. Certainly good news and a driver of all the latest gadgetry, networked components and even TVs now that can patch into the excess of web video.

Google sites were overwhelmingly the most viewed (yep, we’re looking at you, YouTube), with 40 percent of the video share at 5.1 billion. The second-most viewed were Fox Interactive Media with a mere 3.5 percent share.

However, it looks like Hulu has done its job in attracting consistent viewership for longer videos—it has plenty of clips, but a good range of full TV episodes and movies, of course to factor into this. ComScore found that the average Hulu visitor watched for quadruple the time of the average Internet video viewer—for 11.9 minutes per session compared with 3.1 minutes.

So where do you fall in the viewership—more for those quick-hit videos of YouTube, full TV shows on Hulu, somewhere in between? Anyone thought of trying to ditch the cable bill and go all-Internet (not easy if you’re a sports nut)?



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