Netflix to Pop Up on Remotes This Spring

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The new feature will provide streaming services to subscribers with one click.


Jan. 05, 2011 — by .(JavaScript must be enabled to view this email address)

Still not sold on Netflix? Your remote control might think differently. Netflix just announced that they will soon become a part of every day remote control use, by getting their own button.

Starting this spring, a few manufacturers will include a Netflix button right on the remote. Haier, Memorex, Panasonic, Samsung, Sharp, Sony, Toshiba, and Best Buy’s Dynex brand are all planning to put the button on new (and applicable) Blu-ray players. Sony, Sharp and Toshiba will feature the button on remotes for web-enabled TVs.

Set-tops are not immune to the Netflix button. Boxee, Iomega and Roku are all planning to add the button to remotes that are included with their web-enabled set-top boxes.

“For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands,” said Neil Hunt, Netflix’s chief product officer. “No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it’s simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix.”

According to the company, there are currently more than 250 Netflix-ready devices on the market.



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