Mitsubishi Unveils New DLP, LCD Lines and LaserVue

Mitsubishi’s LaserVue HD

Mitsubishi’s LaserVue HD television prototype.

14 new models include brighter DLPs with thinner frames, and ultra-thin LCD HDTVs with improved sound capabilites. And then there's Laser TV.


Apr. 07, 2008 — by .(JavaScript must be enabled to view this email address)

Mitsubishi has announced its new multi-dimensional HDTVs for 2008, which, according to the company, will take sight and sound to new heights for consumers demanding only the best in quality and performance from their HDTVs. New 2008 product high-lights include thinner frame and brighter DLP models and ultra-thin LCD HDTVs with improved sound capabilities. As well, Mitsubishi also announced a new TV product category – Laser TV, which will be branded as LaserVue and become available in the 3rd quarter 2008.

According to Frank DeMartin, Vice President - Marketing, at Mitsubishi Digital Electronics America, “Because Mitsubishi has focused on large-format television for more than two decades, we have a unique understanding of our customers, wants, needs and expectations from their HDTVs. Our new 2008 HDTVs are a direct result of listening to our customers, and we have delivered multi-dimensional products that will take their viewing experience to a new level.”

New 1080p DLP HDTVs
Mitsubishi continues to lead the competition with the largest DLP HDTV available at 73-in. The new 2008 product line will include three new 73-in. 1080p DLP HDTV models along with 60-in. and 65-in. screen sizes – all featuring thinner frames, increased brightness and 3D-ready capability. These new models will also leverage Mitsubishi’s proprietary 6-Color Processor for vivid color reproductions.

According to David Naranjo, Director of Product Development, “Mitsubishi’s 1080p DLP HDTVs crate a truly immersive 3D experience with picture quality that far exceeds that of previous 3D displays. 3D content is already available today via PC media systems and our 3D-ready televisions will allow customers to take advantage of 3D formatted movie, sports, and video game content when available in the future.”

The new DLP models will be available beginning in April.

735 Series:  New cosmetics
WD-60735 -  $1,799
WD-65735 -  $2,199
WD-73735 -  $3,199

736 Series: Adds Field Imager, Wired IR, and 4 HDMI inputs
WD-65736 -  $2,499
WD-73736 -  $3,599

Diamond 835 Series: Adds 120Hz, and Dark Detailer
WD-65835 -  $3,399
WD-73835 -  $4,699

New LCD HDTVs
Mitsubishi is also introducing seven Ultra Thin Frame 1080p LCD HDTV models ranging in size from 40-in. to 52-in. putting Mitsubishi on the map as the only brand to offer consumer a complete line of Ultra Thin Frame LCD HDTVs. Mitsubishi reduced frame widths by more than 10-percent on all LCD models under one inch. In addition to thinner frames, other new features include low-profile speakers offering improved sound, Smooth 120Hz Film Motion, and GalleryPlayer technology.

Mitsubishi’s entire line of LCD HDTVs feature Smooth 120Hz Film Motion, which takes 120Hz to the next level with dejudder for film-originated content. In the conversion of film-to-video for display, 24Hz artifacts can be seen in slow panning scenes, and, according to Mitsubishi, Smooth 120Hz Film Motion eliminates this artifact for smooth, crisp, fast and slow action content. The LCD television additions also continue to feature 10-bit panels, 6-Color Processors, x.v.Color, and Deep Color.

As well, viewers can turn a Mitsubishi LCD HDTV into a work of art with GalleryPlayer software, which enables the display of high-definition art work and photography. Viewers can select images from GalleryPlayer’s extensive library of licensed digital photography and reproductions from National Geographic, The Metropolitan Museum of Art, and others. Software may be downloaded at galleryplayer.com and loaded on a USB drive for installation on Mitsubishi TVs.

Mitsubishi’s Diamond LCD HDTV line (Series 246) offers the ultimate flat-panel performance and design. Exclusive Diamond features Variable Smooth 120Hz Film Motion that is designed to optimize movie reproduction. Other features include high-performance, low-profile speaker design for higher-quality sound (over standard TVs), Deep Field Imager for high contrast imagery, and a high-gloss cabinet design with Mitsubishi’s exclusive Blue Light Accent.

Mitsubishi’s LCD HDTV models will be available beginning in May 2008.

148 Series: 4 HDMI inputs
LT-40148 -  $2,499
LT-46148 -  $2,999
LT-52148 -  $3,599

149 Series: Details to follow
LT-46149 -  $3,499
LT-52149 -  $3,099

Diamond 246 Series: Variable Smooth 120Hz Motion and Deep Field Imager
LT-46246 -  $3,799
LT-52246 -  $4,499

LaserVue
As the first-ever laser-powered television, LaserVue will deliver a range of color never before seen in home entertainment, which Mitsubishi is calling “a true dimension experience.” Precise and focused, the purity of laser light surpasses current high-definition technologies. Today’s HDTVs display less than 40—percent of the color spectrum than the eye can see. Now, for the first-time ever, laser produces twice the color.  Laser beams provide the widest range of rich, complex, colors, along with the most clarity and depth of field.

Mitsubishi LaserVue TVs are expected to provide the ultimate in picture quality, according to the company. As well, they are environmentally friendly, consumer approximately one-half the power of today’s LCD TVs, and approximately one-third the power consumption of plasma TVs.

“Mitsubishi has created a new category in television with laser technology and now we are creating an exciting new brand, LaserVue, which we believe consumers come to equate with the industry’s best performing televisions,” says DeMartin.

In a “shoot-out” between a Pioneer Elite 1080p 50-in. plasma HDTV and a 52-in. Sharp Aquos 52-in 1080p LCD HDTV, the image quality of the Mitsubishi LaserVue looked impressive to this reviewer. The colors were deep and rich with amazing reds and blacks as compared to competitive plasma and LCD 1080p panels. Contrast and clarity were among the best that this reviewer has seen in a long, long time.

Mitsubish will ship LaserVue televisions in the 3rd quarter of 2008. Screen sizes and prices will be announced at a later date.



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