Logitech Launches Pure-Fi for iPod


Designed for the bedroom, Logitech’s Pure-Fi Dream combines iPod use and motion-sensing technology into a desktop unit.

The Pure-Fi Dream and Pure-Fi Anywhere systems put iPod options on your nightstand.

Sep. 24, 2007 — by .(JavaScript must be enabled to view this email address)

What keeps me from physically punching my alarm clock every morning? Not a whole lot except that I am too lazy to constantly replace it.

Maybe if my clock was as pretty as one of Logitech’s new iPod docks, I would be more of a morning person. Well, I wouldn’t count on that, but maybe I could control my anger because these fancy-schmancy units can house an iPod (which I also don’t want to replace) and start at $150.

Designed for the bedroom, the Logitech Pure-Fi Dream ($249.99) boasts a digital AM/FM radio and a dual alarm with battery backup. Basically, that means there’s no way you’re sleeping through this one, no matter how many pillows you smother yourself with.

That’s fine and dandy, but the real difference between this and your $10 drugstore special is that it’s got 3/4-inch high-definition, soft-dome tweeters and 3-inch high-power, long-throw woofers. It also uses motion-sensitive control, so that when you wave your hand in front of the speaker, it does everything from extend the snooze to display the controls.

I just hope it’s not like those automated hand towel machines in the public restrooms. I always feel like such a moron waving my hands in front of it. I guess I’d be willing to do a stadium-style wave, if it would get my another five minutes of sweet sack time.

The Pure-Fi Anywhere ($149.99) offers the same type of experience, except without being horizontal. Engadget says this to-go version is based on the company’s mm50, but in a smaller package with a longer battery life.

The Pure-Fi Anywhere is available now. The Dream will be out in November.


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