JVC Launches New LCD HDTVs

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The new JVC super-slim LT-46SL89 will be available in July for approximately $2,399.99.

JVC is touting their super-slim 1.5-inch LCDs and P-Series Full 1080p with iPod dock.


Jun. 18, 2008 — by .(JavaScript must be enabled to view this email address)

At the Le Meriden hotel in New York City, JVC unveiled its new line of LCD HDTVs. While one line offers super slim models with a depth of only 1.5-inches, another line includes a seemingly unique built-in iPod dock. At the same time, JVC introduced three surprisingly small new HD Everio camcorders that feature a built-in hard drive.

P-Series LCD HDTVs with iPod Dock
Offering a seemingly unique feature, JVC has found a way for TV playback of iPod video content. This new line of JVC LCD TVs features a built-in iPod dock. Each of the four new models, including three full HD 1080p sets, features JVC’s proprietary TeleDock, which is a flip-down iPod dock at the base of the set, providing a direct connection for playback through the TV. The new JVC P-Series includes the 32-inch LT-32P679, 42-inch LT-42P789, 47-inch LT-47P789 and the 52-inch LT-52P789. The LT-32P679 is a 768p model, while the others offer 1080p resolution.

When an iPod is docked, a menu appears on the TV screen for selecting music, music shuffle or video playback. The iPod can be controlled from the TV’s remote, which includes a circular keypad with a control scheme that mimics the iPod’s control wheel. Photos can also be displayed as a slide show along with music. During music playback, song title and artist name are displayed on the TV screen. During video playback, low resolution files, such as internet videos, can be displayed in a small screen mode. Higher resolution video can be shown in nine aspect modes at full screen. There’s also the option to play music files while the TV displays television programming. In addition, the iPod will charge while docked whether the TV’s power is on or off.

Besides the iPod dock and playback features, JVC’s new P-Series LCD TVs include a new universal remote with direct input access, a new on-screen menu system, a side-mounted USB photo viewer, and ATSC/QAM tuning. Connections include three HDMI inputs, two component inputs, one S-video input, SPDIF input and an analog audio output for sending sound from an iPod or the TV through a home theater system. The P-Series uses a pair of JVC’s proprietary oblique cone speakers rated at 10w per channel along with the Omni Surround package with equalizer offers four listening modes – movie, music, news (for news or talk show programming) and mono (for simulated stereo from mono programming).

The P-Series models include:
Model DisplayType National Ad Value Availability
LT-32P679 LCD $999.99 Now
LT-42P789 LCD $1,599.99 Now
LT-47P789 LCD $2,199.99 Now
LT-52P789 LCD $3,199.99 August

Procision (899 Series) LCD HDTVs
JVC announced the availability of a new line of LCD televisions powered by a JVC-developed next-generation high definition engine called the Clear Motion Drive III, which according to the company represents their most advanced technologies. At the heart of the new JVC HD engine is the company’s proprietary Genessa 32-bit processor. Now in its sixth generation, the Genessa technology offers higher processing capacity. The results are accurate, vividly colored images and superb motion image quality – critical performance parameters under any conditions, but especially so with high-resolution large-screen displays. The new JVC Procision LCD TV series is comprised of three 1080p models – the 42-inch LT-42X899, the 47-inch LT-47X899 and the 52-inch LT-52X899.

By developing a sophisticated, new image processing algorithm and greatly increasing the bit accuracy of the image processing engine, JVC’s new Procision series LCDs are designed for high-quality HD sources by pushing display panel evolution beyond 10 bits (many LCD panels are still at 8-bit) and the accelerating trend toward larger and larger screens.

Several technologies were involved in the development of the Clear Motion Drive III engine. These technologies include: 1) Real 36-bit (12 bit x 3) Image Processing for R,G, B – This allows the engine to achieve a reportedly 68-billion color expression capability without image deterioration from digitization. 2) Real Bit Driver bit extension technology – JVC’s new bit extension technology takes 8-bit images and turns them into images with 12-bit precision to reproduce smooth, natural signal gradations without sacrificing the original HD signal. 3) i-Clear Motion noise reduction –JVC’s new i-Clear Motion NR provides 3D NR for moving images by applying the high-precision motion prediction techniques of the company’s double-speed 120Hz Clear Motion Drive technology optimizing noise reduction. 4) Intelligent HD processing –Intelligent Gamma fine-tunes contrast in light and dark areas; Intelligent Clear ensures crisp, low-noise images; and Real Color Creation analyzes the color distribution of each image in real time. 5) x.v.Color-enabled signal processing –This technology makes full use of the displays’ capabilities to produce perceptions of depth-of-field and texture.

In addition to the new Clear Motion Drive III engine, Procision LCD TV line includes a 120 frames per second frame rate and full HD 24/30p. There are nine video aspect modes, an ATSC/QAM tuning system with a Quick Start-up mode, new on-screen display, and an illuminated universal remote with direct input access. Also new is a re-designed on-screen display. Each set includes a full complement of interfaces: three HDMI (v1.3) inputs – two with CEC support, two component inputs, two S-Video inputs, SPDIF input, AV output, PC input, RS-232C interface and an IR (IR receiver) interface. A USB PhotoViewer allows viewing of JPEG photos stored on USB memory. Like the P-Series, audio is rated at 10w per channel from twin oblique cone speakers plus adds Max Audio sound technology for rich sound with the feel of powerful bass reproduction.

The Procision models include:
Model DisplayType National Ad Value Availability
LT-42X899 LCD $1,999.99 Now
LT-47X899 LCD $2,599.99 Now
LT-52X899 LCD $3,699.99 Now

Super Slim 1.5-in. LCD HDTVs
Establishing a new benchmark in flat panel TV design, JVC in July will market the world’s thinnest LCD TVs with built-in tuners. The models are different than the recently introduced models, which do not have built-in TV tuners, and have a separate stand-alone media receiver. JVC’s new slim LCD TVs, part are of the company’s Procision Series, feature a cabinet that across most of its width measures a only 1.5 inches (39mm) deep, with a maximum depth of just 2.9-inches (74mm) at the panel’s center. The design ensures that from nearly any angle, the sets present a super-slim appearance. Complementing the slim design is a thinner bezel, further minimizing the presence of the cabinet. The new super-slim design will be available in two screen sizes in the U.S., the 42-inch LT-42SL89 and the 46-inch LT-46SL89. Both offer 1920 x 1080p resolution.

According to JVC, the slim design was made possible through the use of a new JVC-developed slim panel CCFL backlight unit and power supply substrate, or chassis. The new slim LCD panel backlight unit is a reportedly 40 percent smaller in depth and bezel width compared to a conventional LCD backlight, measuring 0.79 inches (20mm) deep and 0.51 inches (13mm) wide. In addition, the unit weighs only 26.4 lbs (12kg) and consumes a mere 145W.

The new JVC super-slim LT-42SL89 and LT-46SL89 will be available in July with approximate retail prices of $1,899.99 and $2,399.99, respectively.



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