Hitachi Goes Ultra Thin for Its New Premium LCDs

hitachi thin

Hitachi’s Ultra Thin LCD

Hitachi hasn't released pricing yet, but its new 1.5-inch deep LCDs in 32, 37 and 42 inches are aimed at the affluent market.


Oct. 23, 2007 — by .(JavaScript must be enabled to view this email address)

Didn’t think flat panels were “fat” panels, but in any case they’re going on a diet. Hitachi is the latest to slim down its flat panels even further, announcing today plans to release three LCD models under the “Ultra Thin” moniker that speaks to its depth of just 1.5 inches.

The TVs will come in sizes of 32, 37 and 42 inches and are aimed squarely at the premium market, the company says. Along with the supermodel-slim form factor, Hitachi is banking on the beautiful aesthetics that include a glossy and precision frame and optional floor stand that really gives the unit a sleek, modern feel that would fit in nicely with luxury high-rise dwellings.

The company points to the EEFL (external electrode fluorescent lamp) lighting, in-plane switching, ventilation engineering and new power supply engineering technologies for helping produce the thinness of the LCD TV.

Planned to be introduced to the U.S. market in Q1 of 2008, the 32-inch LCD will have a resolution of 1366 x 768. The 37- and 42-inch models, both planned for Q2 ‘08 debuts, will be full HD 1920 x 1080.

Initial rollout is expected to be through the custom and specialty A/V retailer channel, Hitachi says. However you get ‘em, it looks like the Ultra Thin LCDs will be like adding a nice work of art to your walls.



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