Are You Buying an HDTV for the Super Bowl?
Do you rush out to get your set before big sporting events or the Oscars?
True or False? Do most people buy an HDTV before big events like the Super Bowl or the Olympics?
According to a recent random survey of 600 people by Retrevo, the answer is false.
Although these media events may spur some people to buy an HDTV, the biggest motivator is price. Seventy-five percent of the survey respondents said that major events like the Super Bowl don’t matter as much as a good deal.
Eleven percent said the Super Bowl would be enough to get them to buy a new HDTV; 10 percent said the Olympics would do it; and 4 percent said other events like the Academy Awards and Sweeps Week would (see Chart 1 below).
Apparently, to most people it also doesn’t matter much that the Super Bowl and the Olympics will be broadcast in high-def. When asked if they would be able to receive Olympics coverage in high-definition, 49 percent said they weren’t sure; only 1 percent said they would change service in order to receive the coverage in high-def, despite the hundreds of hours of coverage from Vancouver that NBC has planned (Chart 2).
Of course, part of that last one goes back to a common plague of HD—often people buy the new TVs and think they are receiving high-definition broadcasts but really aren’t because they haven’t switched their satellite or cable boxes.
As for enjoying the 5.1 surround-sound experience that high-def delivers, 51 percent said they don’t care about events being broadcast in surround sound and don’t own a surround-sound system (Chart 3).
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Charts courtesy of Retrevo