HBO to Offer Content for Broadband Service

hbo logo

HBO—remember watching it pre-Internet?

HBO on Broadband will present 600 titles and 400 hours of downloadable content in its new service, available in limited rollout.


Jan. 21, 2008 — by .(JavaScript must be enabled to view this email address)

In the ever-merging world of video for your TV and video for your computer, the latest news comes from premium cable mainstay HBO.

The movie network, which has become better known over the years for its original programming like “The Sopranos,” “Six Feet Under,” and “The Wire,” is reportedly going to offer Internet service for its material.

For now, the rollout of “HBO on Broadband” seems pretty limited though, available to HBO subscribers, Time Warner Cable customers or roadrunner.com Internet service subscribers only. It’ll start in the Green Bay and Milwaukee markets tomorrow.

The broadband service will feature 600 titles and 400 hours of downloadable content, with sample episodes of HBO’s original series as well as entire sets of series available each month, plus “bridge series” ahead of certain TV shows’ new seasons.

There are no plans to offer this as a fee-based add-on to subscribers, the New York Post said in its report, though the newspaper also reported last week that Time Warner also has plans to experiment with an Internet subscription based on the user’s amount of data downloaded per month. That could get interesting if we’re all downloading big files like episodes of “Curb Your Enthusiasm” all the time—and you thought current cable rates were high.

Via: New York Post (and MarketWatch.com)



Return to full story:
http://www.electronichouse.com/article/hbo_to_begin_offering_content_for_broadband_service/P7