Consumers Really Want to Copy Their DVDs, Study Finds


Research shows consumers are overwhelmingly interested in the ability to copy or back up their DVDs to their computers.

Apr. 06, 2009 — by .(JavaScript must be enabled to view this email address)

How much do you love your DVD collection? So much so, that you apparently want a back-up copy of all your movies.

Ninety percent of consumers believe that DVD owners should be able to copy a DVD to their computer in the same way that they save music from a CD, according to a survey of 1,000 people done by the Opinion Research Corporation.

This really comes as no surprise, considering 69 percent of those surveyed are watching DVDs on their computers.

“Clearly, advances in technology have left consumers expecting a great deal of freedom when it comes to movies that they’ve purchased,” said Sally Greenberg, NCL Executive Director. “Consumers’ attitudes towards saving content have been shaped by their ability to freely copy the contents of their CD collections to their computers and iPods. Our survey shows that they are eager to have that same ability with their DVDs and are frustrated that the market has not adapted to meet that desire.”

Here are some more interesting results from the survey:

  • 35 percent of consumers surveyed reported owning more than 50 DVDs, with the average household owning 78 DVDs
  • 31 percent use a portable or in-car DVD player regularly. The number rose to 40 percent when children are in the household
  • 38 percent reported that they have had to repurchase at least one DVD because it was lost or damaged
  • 55 percent are purchasing fewer DVDs than they did a year ago

Click here to view the complete study.

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