CBS, Panasonic to Broadcast U.S. Open in 3D


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The tennis action will be broadcast nationally on DirecTV's n3D channel, and filmed with camera angles designed to better deliver the 3D experience.

Aug. 31, 2010 — by .(JavaScript must be enabled to view this email address)

With the home video market starving for 3D content, unsatisfied consumers can be thankful for the growing frequency of 3D sports broadcasts hitting the airwaves.

Following the national broadcasts of high profile soccer and golf events, as well regional baseball games, A/V enthusiasts can prepare to watch tennis stars like Ana Ivanovic, Rafael Nadal, Serena Williams, Roger Federer and Maria Sharapova this Sept. 10-12 in 3D as part of CBS’ broadcast of the U.S. Open.

The broadcast is being sponsored by Panasonic and it will be available nationally on DirecTV’s n3D (DirecTV channel 103).

The United States Tennis Association (USTA) says that it is looking forward to working with a new broadcast partner, as well as CBS to provide tennis fans with a new viewing experience. “We are pleased to enter a new era of sports production with a new partner—-Panasonic—-and our long-time partner CBS,” says Lucy S. Garvin, chairman of the board and president, USTA.

“We continually explore new innovations for the U.S. Open and new ways to present our tournament to tennis fans. Three-D technology is the wave of the future, and once again the U.S. Open will be on the cutting edge.”

During the event the 3D broadcasts will use a separate production staff and equipment, and CBS says that it plans to use six 3D HD camera rigs that feature two cameras per rig. In addition, the broadcaster will have the cameras placed in positions that are lower than traditional tennis broadcasts to better capture the action in 3D.

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