Bang & Olufsen Encourages Touching Its Products

B&O is inviting customers to come touch its products at a new Palm Desert location.

Think you’ll never be able to get your hands on something by Bang & Olufsen? The Danish company is known for its pricey products. Now, they are inviting California customers to come out to a local showroom and (literally) feel the difference.

The company just announced a new showroom in Palm Desert, California. The 1,500-square-foot location is the first of B&O’s showrooms to include a new interactive retail display, which is specifically designed to highlight home automation and audio/video integration.

B&O says that they will also have the new Beolit 12 on display. Announced back in January, the Beolit 12 is the company’s new B&O Play portable sound system.

The Palm Desert showroom is currently open for business at 73-470 El Paseo in suite F2. The location is also planning a big grand opening customer event on Thursday, March 29 at 6:00 p.m. If you’re in the area, check out the store’s website for more details on how to attend.